about
introducing the new MARTA transit card design – sleek, smart, and ready to accompany you on every urban adventure in atlanta.
this project lifts MARTA, atlanta’s transit authority, out of 2005 with a brand-new transit card identity. i couldn't believe how old the current design is after a short trip to the capital of georgia!
design
new design draws connection to atlanta’s aviation significance
hartsfield-jackson atlanta international airport, located in atlanta, georgia, holds the distinction of being the busiest airport in the united states and one of the busiest in the world. this bustling transportation hub serves as a critical link connecting travelers across the globe.
marta trains can bring travelers from hartsfield-jackson to downtown in just 15 minutes, highlighting the speed and convenience of rail that draws similarity to air travel.
