about
this project explores an alternative design to the otherwise plain SAIC logo, as well as a new design identity
the redesigned logo for the school of the art institute of chicago departs from its previous plain appearance and now embodies the institution's rich heritage and creative spirit.
design
the art institute of chicago is renowned for its iconic bronze lion sculptures that guard its main entrance on michigan avenue
the new logo of the art institute of chicago draws upon this heritage by incorporating the imagery of the lion into its design. the school of the art institute aims to maintain a strong connection to its historic roots while embracing a modern and dynamic visual identity. this logo serves as a bridge between the institution's legacy and its contemporary role as a leading art school, conveying a sense of tradition, strength, and artistic excellence to students and visitors alike.
